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About

Strategy is personal.
So is this.

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The Story

From corporate
to coaching

I spent 12 years in corporate strategy — first at a top-tier management consultancy, then leading a $200M division at a global consumer brand. I was good at it. I was also miserable. The work was interesting but the impact felt hollow. I was building someone else's vision.

After years in corporate, I left to build my own consulting firm. No clients. No network outside of corporate. No safety net. Within 18 months, I'd hit seven figures. Within three years, I had a team of four and a waitlist.

"The thing no one tells you about scaling: it's not about working harder. It's about thinking differently."

Now I do the thing that lights me up most — helping other founders skip the painful lessons I learned the hard way and build businesses that actually give them the life they wanted in the first place.

Philosophy

What I believe

→

Strategy Over Hustle

Past a certain revenue number, hustle stops working. The founders who break through are the ones who figure out what to stop doing.

◆

Systems Create Freedom

If you're doing the same task every week, that's a system waiting to be built. Build it once, forget about it, move on to something that matters more.

○

Honesty Accelerates Growth

You're paying me to be honest, not nice. Most founders are surrounded by people who agree with them. That's not helpful.

△

Simplicity Scales

The businesses that scale fastest are almost always the simplest. One core offer, done really well, beats a dozen mediocre ones every time.

■

People Over Profit

I've watched enough businesses implode to know this: revenue follows trust. Take care of your people and the numbers follow.

✦

Done Beats Perfect

Ship it. See what happens. Fix it. Ship again. The founders who move fast learn fast, and the ones who learn fast win.

The Journey

How I got here

Year 1 — Year 8

Corporate Strategy

Spent eight years at a top consulting firm working with enterprise companies on operations, market entry, and restructuring. That's where I learned how the best-run companies actually think.

Year 8 — Year 12

VP of Strategy, Global Brand

Ran a business unit, grew the team from 12 to 45, drove 34% revenue growth over two years. Then realized I wanted to build for myself.

Year 13

The Leap

Quit. Started with zero clients and a bet that I could help founders build better businesses than the ones I'd been optimizing for someone else.

Year 13

Seven Figures

Hit $1M in 18 months, mostly on referrals. Turns out people talk when you actually help them make money.

Year 14 — Present

Strategy & Scale

Now fully focused on coaching founders. Over 200 clients, $40M+ in client revenue generated. This is the work I was always meant to do.

CertifiedExecutive Coach
a top consulting firmAlum
MBATop 10 Program
PublishedIndustry Speaker
200+Clients Served

Let's build something
together.

I only take on a handful of clients at a time. If you're serious about scaling, I'd love to hear what you're working on.

Book a Discovery Call →